You will find loads of tips about websites and digital marketing here!
It's a very valid question and even more so since the pandemic. Prior to 2020 so many businesses like shops, face to face services, and restaurants, may not have considered getting their business online as their top priority. If you were in a physical location, like a...
Your brand colours say a lot about your business. Colours can evoke different feelings in people.and can visually speak to your customers and set the scene about you and your business. They can reinforce how a product or a brand is viewed. For example, think of a big...
Getting online is key for more and more businesses, even more since Lockdown. If you are just starting up your business you don't usually need some fabulous all singing and dancing website. You need something that will let people know about you, what you do, maybe...
A social media strategy? What's all that about? Well customers simply expect to find what they are looking for online. Being found online can be a massive boon for businesses. If they can;t find you online, then they will fins a competitor instead. Social media makes...
Last year's Christmas shopping was very different to previous seasons. This year is likely to continue with many of online habits we started to see from last year. The pandemic and associated lockdowns have changed the buying habits of many people. The use of...
UPDATE This blog was written during 2020 at the height of the COVID 19 pandemic and was written to help businesses find the information to help their business to thrive during the very difficult times. I've kept it on my website as it still does contain a number of...
Many business are predominantly offline businesses. You know what I mean, those bricks and mortar places like restaurants, cafes, pubs, shops - the kind of places you see on the high street. Even services business can be mainly offline, such as personal trainers,...
Love it or loath it, Black Friday has now established itself in the UK. It's the day after Thanksgiving, so a little like the UK's Boxing Day Sales. Apparently the term Black Friday was first mentioned in 1951. It was used to describe people calling in sick the day...
What is the Facebook Pixel? OK, first things first things first, what is the Facebook Pixel? I know it sounds like a little pixie that will do magic, and it sort of is. You create the Pixel in Facebook, in your Facebook Business Manager, and then the code is added to...
If your business is on social media then you have probably at least considered running Facebook Ads. I'm guessing that at some point Facebook has also prompted you to boost one of your posts? There are a lot of reasons to use Facebook for your social media marketing...
Ready to get your business on social media? How do you know which is the right platform? There are a few things to do that will help find which social media is right for you, your business and your customers. Understand your customers Do you know who your customers...
Why do you need to make your LinkedIn profile stand out? A number of people seem to be a little scared of, or unsure about LinkedIn. It's not like other social media platforms. People tend to be worried about making mistakes because it can seem more grown up and...
What the heck is Tik Tok? I'm guessing if you are over 18 you are probably wondering what on earth Tik Tok is? Well its the new social media kid on the block. Remember Vine? Well its sort of similar. It's an app that allows you to share short videos, generally no...
Why an Easter social media campaign? Easter is a brilliant time for new social media campaigns. It's a good time to switch your social media over from a Winter feel to a brighter Spring feel. Winter is on the retreat, lighter nights are already in sight, Spring...
So what's all this online fuss about? When you are a local business, primarily serving local customers, it can seem like a no-brainer to just not bother with getting online. I mean, who wants all that fuss and expense when you've got lots of local people buying your...
Your brand colours say a lot about your business. Colours can evoke different feelings in people.and can visually speak to your customers and set the scene about you and your business. They can reinforce how a product or a brand is viewed. For example, think of a big...
Getting online is key for more and more businesses, even more since Lockdown. If you are just starting up your business you don't usually need some fabulous all singing and dancing website. You need something that will let people know about you, what you do, maybe...
A social media strategy? What's all that about? Well customers simply expect to find what they are looking for online. Being found online can be a massive boon for businesses. If they can;t find you online, then they will fins a competitor instead. Social media makes...
Last year's Christmas shopping was very different to previous seasons. This year is likely to continue with many of online habits we started to see from last year. The pandemic and associated lockdowns have changed the buying habits of many people. The use of...
UPDATE This blog was written during 2020 at the height of the COVID 19 pandemic and was written to help businesses find the information to help their business to thrive during the very difficult times. I've kept it on my website as it still does contain a number of...
Many business are predominantly offline businesses. You know what I mean, those bricks and mortar places like restaurants, cafes, pubs, shops - the kind of places you see on the high street. Even services business can be mainly offline, such as personal trainers,...
Love it or loath it, Black Friday has now established itself in the UK. It's the day after Thanksgiving, so a little like the UK's Boxing Day Sales. Apparently the term Black Friday was first mentioned in 1951. It was used to describe people calling in sick the day...
What is the Facebook Pixel? OK, first things first things first, what is the Facebook Pixel? I know it sounds like a little pixie that will do magic, and it sort of is. You create the Pixel in Facebook, in your Facebook Business Manager, and then the code is added to...
If your business is on social media then you have probably at least considered running Facebook Ads. I'm guessing that at some point Facebook has also prompted you to boost one of your posts? There are a lot of reasons to use Facebook for your social media marketing...
Ready to get your business on social media? How do you know which is the right platform? There are a few things to do that will help find which social media is right for you, your business and your customers. Understand your customers Do you know who your customers...